Heart Healthy Business

Often times we hear about how to make healthy food choices and exercise right so we can protect our hearts. A major problem here in America and around the world, heart disease affects millions and decreases your life span. Many people call it the silent killer, slowly choking your heart until a major event like atrial fibrillation. It can happen through body changes or it lies lurking in your DNA, taking advantage of circumstances like poor food intake and dehydration.

This is a deeply personal issue to me, it has cut short the lifespan of four of my relatives and leaves many more still closely monitored by medicines and doctor visits. As of this weekend, heart disease has struck another family member taking him and his pysicians by surprise.  That's why I would like to reach out to everyone and warn about the levels of your personal stress. Whether its a small business owner/partner or a writer, a single parent or a student...everyone has to worry about something. It's human nature. 

There are many things to do about stress, check out my older post called Funny Business, dealing with ways to be creative and stress less. Finding things to do about stress is how you manage it, but you have to know about stress to treat it. Women tend to recognize they are stressed waaaaaay before men do. (That's not just my opinion btw) That is, I am sure, at least a small contributing factor as to why men struggle with heart disease more than women. That doean't leave women off the hook, we all have to watch out for stress.

Running a heart healthy small business practice is the best way to ensure you can minimize stress for you. Heart healthy business should be mindful of many stressors including:

1. Admit you have stress (everyone experiences stress, even Jesus, so don't try and tell me you're good or ok!)  Identify what punches your buttons and deal with managing that first.

2. Overworking- if you work for "the man" you have a time card. Don't be chained to a format, but if you're putting in lots of overtime, find a way to give yourself a real break. Make time for it!

3. You're in charge- being "the man" is a great stress relief, but it comes with the burden of well, being in charge. You are the person who gets the credit and the accountability. It's tough how to treat this type of stress, but my best advice is talk to other business savy individuals. This small business community on google + is great. Ask advice, so if in the sad event you experience disappointment, you won't experience regret. You will know that the best informed choice was made at the time.

4. Connectivity- staying constantly connected to the world of your business is stressful on you and your family. If a date, vacation, or meal is on the table don't talk about business or engross yourself in your mobile devices. Disconnect and increase your endorphins (which lower stress) by enjoying special time with special people.

5. Deadlines- as the big cheese you can set and expand your expectations at will. Don't add stress to you business and your life by letting you expectations run wild. Learn to manage your deadlines, priorities and expectations.

These are just my thoughts and my ideas that I have seen work for friends, family, and myself. Don't end up on the "overly stressed and under medicated" list. If you can manage your stress you are one step closer to a healthy heart and a happier you.

This does not replace talking to your PCP and getting screened for heart disease and other heart related issues. Know where you stand and move forward informed. 

Let It Go- How to take a break and still be productive

Most of you might be wondering- where the heck has Vera been? (I am left wondering the same thing too sometimes) Ok, so here is the low down: I started a class at Brown, had the flu, and made a pretty decent costume. Ok the flu does not count.
The truth is I was swamped with worries, plagued with doubts, and just felt overwhelmed. So I decided to take a break from the business so to speak. I started taking classes from Brown, worked at a BigFoot Military Tires to get a work out, and I took on a commission as a semi-professional seamstress to make a homecoming character gown for the lovely and beautiful Alexis Gilbert.

The whole project of sewing really got me thinking: if I needed a break and didn't do anything productive...what would be the point in taking a break? Small business owners know what I mean. If you don't work, you don't get paid, you don't expand, and you don't get advertised.
It's really tough building a company and your reputation...but it's not unlike building a costume.

1. Visualize you customer basis and the strengths of this basis.

My client was Alexis Gilbert. She loves Frozen, Disney movies in general, has a fun and proud personality. A marvelous dancer and a total smarty pants.

2. Plan what you can offer you client. (In this case I was hired as a spur of the moment but it works just as well) Alexis knew I had made several costumes in the past and had something very specific in mind for her homecoming character.

3.a Understand the client's wishes and know if you can provide excellent service. I had the experience and confidence to make a wonderful costume, however; I would have never dreamed of making a wedding dress, that I would have passed on to another person I know. I knew my limits and strengths.
                  3.b (Know the budget and financial breakdown of your client so that you can always meet their financial and mental expectations, and in finances always go for under budget when possible. Your client is top priority and so are their funds.)

4. Next brain storm and project plan. Know how to personalize your business for you passionate client base. In my costume plan I wanted something that reflected Alexis in every possible aspect. Elegant, graceful, and 'go big or go home' attitude. So I made my list and went shopping (fabrics, thread, contracts fabric, glitter, zippers, bling, and pizzazz) I also considered even the eye color and skin tone of my client when selecting colors of the fabric, no aspect of the client is too superfluous.

(The beginnings of the order)

 

 5. Start from the bottom up. Much like a business a costume has basic pieces it needs and you can solidify a good reputation and plan if you get the basics down first. You cant have a princess dress without a skirt ;)

(Basis skirt model)

6. Step back and reinvent the idea of your project to better streamline the process. I altered the pattern in seven key places because I knew my client and I had wanted excellence (as much as I could)

 

(End of week 1)

7. Quality trumps QUANTITY! Especially in the small business world you have to prove you are different and the quality (not quantity) will prove that to your client. Not only had Alexis already shopped around for a costume, she was not impressed with the price and quality of the gowns. Quality is what brings customers your way. Knowing this I tailored the dress to fit her athletic tastes and bought the performance fabrics for durability, sheen, and feel.

(Photo I sent to Alexis to get approval on the train)

8. Always keep the client up to date on advancements, changes, and further ideas...seriously that's a no brainer. It makes and keeps your business human. Never automate and be a personal as possible. (I added embellishments whenever possible to give regal elegance to the costume but not to over do it and make it itchy or impractical)

 

9. Fit the product to your client and make sure all is well. I had two minor things that I needed to do before the final turn over. Hem and trim the dress per her shoe selection, and add the final touch to the collar. Honestly it was a simple process and I gave the materials for embellishments to her in case she made a last minute choice. Check and double check before you turn the product over. Your name and your reputation are contained within each project. Make it shine.

 

And boy oh boy did it shine! I was so pleased to see this mornings pictures and look forward to many more.

 

 

 

 

 

 

Remember, if its a costume or business, simple, smart steps that are all customer focused will get you further than any amount of convention.

 

Be YOUnique!!!

 

Props to Andrew of A&L Adventures Inc for the gorgeous photos before class at oh dark thirty this morning. He took plenty more and the special effects are beautiful. If you ever need professional, well priced photography with an amazing turnaround you should look his company up. Just another small business trying to make it by.